Lets face it, if you aren't Lady Gaga (13,493,791 followers on Twitter) or Pringles (15,500,496 fans on Facebook) social media will most likely have a slightly less critical role in your overall marketing strategy. In light of this, the presentation above will get you started on the right track.
Don't get paralyzed by the hype, take a deep breath and set aside some time to LISTEN, LEARN and then LAUNCH a pilot.
First, you might be wondering what in the world is participation inequality anyway. The quick explanation is that participation inequality is the 90-9-1 rule says that basically says that most people lurk and don't contribute much. Most of us are lurkers and social loafers.
So, would confirm that this is in fact true in most online communities or social networks. However, I am suggesting that this phenominon known as participation inequality dramatically changes when…Continue
Your ROI depends on what your business goals are and what you put in. Are you trying to retain emplkoyees, establish a knowledge base, or innovate products? Your business goals will guide your metricswhich will provide you with ot jist ROI but the ROI you want. Sure you'll have some ROI you didnt' expect which is always a bonus. I've seen some companies look to their emploee survey, companies often know what 3 pain points trouble the majority of employees because chances are they are the…Continue
Hey, I'm the first to admit I can lurk with the best of them. I have enough friends on Facebook to not be considered a loser, I work in social media, however I rarely post a status update ad more often fid myself disturbed at teh random posts of others. I admit that I often consume blogs and forum posts with the best of them and only rarely post replies. I basically on plost when I just can't help myself.
Enterprise 2.0 might as…Continue
Creating and sustaining an engaged online community isn't easy to do week after week. Member spotlights can be a great engagement tactic. It is always fun for members to see who else is in the community and the spotlights can be the spark that causes one member to reach out to another. The CIO Executive Council has one of the best interactive member spotlights I have seen in a while... click the arrow below to see how it works.…