BEST PRACTICES

The Core Components Of A Compelling Community Narrative

One art of building a community is creating a powerful, shared, narrative. Note the key part of that story, shared. If members don't share that narrative, it's just another story. A story about the community that doesn't represent the community...

The Endless Quest For More Activity Is Killing Our Communities

For just over a year now, I've spoken to community professionals who bristle at the same problem. The way we make decisions for our community is wrong. We make decisions that will increase activity in a community. We're measured by...

The Optimization Trap

Picture the newcomer to regular process as a conversion funnel. You can optimize every stage of it. Awareness > Visit > Browse > Registration > Confirmation e-mail > Confirmation > First contribution. I once hired someone with a great copywriting...

The Hierarchy of Communications

If members can only interact via the platform, it will take far longer to develop the community. This is because the level of social presence (awareness of an intelligent other) in the discussions are low. See the hierarchy of communication...

Building Up An Extensive Partnership Network For Your Community

Your community lives in an ecosystem filled with other people and organisations. The better your relationships with these others, the greater the benefits for your community. Your community has a lot to offer any organisation. It can raise the profile...

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SOCIAL MEDIA STRATEGY

 

Lets face it, if you aren't Lady Gaga (13,493,791 followers on Twitter) or Pringles (15,500,496 fans on Facebook) social media will most likely have a slightly less critical role in your overall marketing strategy. In light of this, the presentation above will get you started on the right track.

Don't get paralyzed by the hype, take a deep breath and set aside some time to LISTEN, LEARN and then LAUNCH a pilot.

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Blog Posts

How Does Enterprise Social Networking Change Participation Inequality?

Posted by Inner Circle Communities on June 17, 2013 at 10:00pm 0 Comments

First, you might be wondering what in the world is participation inequality anyway. The quick explanation is that participation inequality is the 90-9-1 rule says that basically says that most people lurk and don't contribute much. Most of us are lurkers and social loafers.

 

So, would confirm that this is in fact true in most online communities or social networks. However, I am suggesting that this phenominon known as participation inequality dramatically changes when…

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Could Enterprise Social Networking Be The ROI You've Been Waiting For?

Posted by Inner Circle Communities on June 17, 2013 at 10:00pm 0 Comments

Your ROI depends on what your business goals are and what you put in. Are you trying to retain emplkoyees, establish a knowledge base, or innovate products? Your business goals will guide your metricswhich will provide you with ot jist ROI but the ROI you want. Sure you'll have some ROI you didnt' expect which is always a bonus. I've seen some companies look to their emploee survey, companies often know what 3 pain points trouble the majority of employees because chances are they are the…

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Is Enterprise 2.0 The Revenge of the Lurkers?

Posted by Inner Circle Communities on June 17, 2013 at 9:30pm 0 Comments

Hey, I'm the first to admit I can lurk with the best of them. I have enough friends on Facebook to not be considered a loser, I work in social media, however I rarely post a status update ad more often fid myself disturbed at teh random posts of others. I admit that I often consume blogs and forum posts with the best of them and only rarely post replies. I basically on plost when I just can't help myself.

 

 

Enterprise 2.0 might as…

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Here's One of the Best Member Spotlights I Have Seen

Posted by Inner Circle Communities on October 28, 2012 at 7:00am 0 Comments

Creating and sustaining an engaged online community isn't easy to do week after week. Member spotlights can be a great engagement tactic. It is always fun for members to see who else is in the community and the spotlights can be the spark that causes one member to reach out to another. The CIO Executive Council has one of the best interactive member spotlights I have seen in a while... click the arrow below to see how it works.…



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CONTACT US

Lauren DeLong
Inner Circle Communities
PO Box 1531
Portsmouth, NH 03802 www.InnerCircleCommunities.com ldelong@InnerCircleCommunities.com
(p) 207.752.7298
(f) 603-546-7274

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