Lets face it, if you aren't Lady Gaga (13,493,791 followers on Twitter) or Pringles (15,500,496 fans on Facebook) social media will most likely have a slightly less critical role in your overall marketing strategy. In light of this, the presentation above will get you started on the right track.
Don't get paralyzed by the hype, take a deep breath and set aside some time to LISTEN, LEARN and then LAUNCH a pilot.
Creating and sustaining an engaged online community isn't easy to do week after week. Member spotlights can be a great engagement tactic. It is always fun for members to see who else is in the community and the spotlights can be the spark that causes one member to reach out to another. The CIO Executive Council has one of the best interactive member spotlights I have seen in a while... click the arrow below to see how it works.…
Are you playing a role in the social media ecosystem? If the answer is yes, then you should sketch out what your individual ecosystem looks like. Deborah Shultzrecently blogged that
"Learning how to weave through this universe is a new, necessary and complex skill, whether you are trying to keep in touch with friends and family or…Continue
Patrick O’Keefe has managed a ton of online discussion forums. I recently read his book, Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards, and I would recommend the book as well as the following downloadable templates: