Here’s a Quick Way to Double Traffic On Your Online Community

A newsletter is a quick way to make every online community member feel engaged even if they haven't logged in for months. It is a tactful way to re-engage community members without forcing them to log in. We have seen online community traffic soar as much as 100% on the day the newsletter goes out. Gentle touches are critical to keeping a community vibrant over time.

 

Don't create content for a newsletter, simply re-use and highlight what is already going on. Here are some ideas on what you could include in your newsletter.

• Poll or Question of the Week: encourages engagement
• Member Spotlight: offers exposure to member and provides a personal feel
• Groups or Discussions: promote a group or discussion that some members might not know about but would enjoy
• Featured Blog Post: offers exposure to a member, makes it personal, encourages engagement
• Community Update: effective way to integrate other social media channels

Contact Lauren directly at ldelong@InnerCircleCommunities.com or 207.752.7298 to discuss your social media or online community needs. We look forward to hearing from you.

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